Elice Island Newsletter

Elice Island Newsletter

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Elice Island Newsletter
Elice Island Newsletter
EIE Newsletter September 13, 2023
Newsletter

EIE Newsletter September 13, 2023

“The customer is not a moron; she's your wife.” - David Ogilvy

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Jeremy Elice
Sep 13, 2023
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Elice Island Newsletter
Elice Island Newsletter
EIE Newsletter September 13, 2023
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I’m seeing sales for my book, The Double, driven by my ads. I believe this is primarily from AMS (Amazon Marketing Services). However, I have an ad running on Facebook, and it is a high-performing campaign with many clicks. However, with AMS, I can see the actual corresponding sales.

David Ogilvy held that the function of advertising is to sell and that …

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