EIE Newsletter September 13, 2023

“The customer is not a moron; she's your wife.” - David Ogilvy

I’m seeing sales for my book, The Double, driven by my ads. I believe this is primarily from AMS (Amazon Marketing Services). However, I have an ad running on Facebook, and it is a high-performing campaign with many clicks. However, with AMS, I can see the actual corresponding sales.

David Ogilvy held that the function of advertising is to sell and that …