It’s not HBO. It’s toasted.

HBO’s re-branding as Max misses Don Draper’s advertising lesson in Mad Men.

This week saw a momentous change to one of the most successful, most recognizable, brands in all of television history. Home Box Office which launched as a premium cable network in 1972 and quickly became known by its acronym HBO is no longer.

HBO has been re-branded as Max.

What Max Launch Means for Existing HBO Max Customers

Since the late 1990s HBO…